« Older Entries

Best Guide for Small Moves

We cannot consider every move a big move. So, for example, when students move into college dorms or PG (paying guests), they don’t need a full-service mover. Likewise, if a person is going for small moves, they can use a car instead of hiring movers.

We cannot consider every move a big move. So,Guest Posting for example, when students move into college dorms or PG (paying guests), they don’t need a full-service mover. Likewise, if a person is going for small moves, they can use a car instead of hiring movers.

This article will help you and provide all information related to small moves.

What can be considered a Small Move?
What can be a small move? Maximum of professional movers consider 2,000 lbs shipments as small moves. According to them, it contains a single bedroom flat of shipment items. However, a large amount of shipments is generally above 2,000 lbs.

Small Moves – Common Examples
Some examples are given below, which will help you understand what is known as a small move.

Moving to college dorms- Leaving home for the first time can be mind-boggling. However, college dorms are the best example of small moves because the number of personal belongings is less. In addition, most dorms already have beds, bookshelf, and desk furniture. Therefore, shipping in dorms is easy, and students don’t need to bring luggage.
.Studio or single bedroom flat move- If a person is moving to a single bedroom flat or studio, their move is typically called a small move. In this case, small moves are valid if they plan to buy and get delivery of their furniture after moving into their new apartment. Moving in this category means only having to move a small truck worth of personal belongings. New Day Moving can quickly make small moves.
You are moving locally to a new neighbourhood- Moving around the same area where you live? Even if you have many personal belongings, your move comes under small moves because moving from one locality to a new place down the street is easy.
Few items move- Small moves sometimes involve moving only one or two items (small or big)—for example, bathtub, wardrobes, beds, piano, pool table, etc. New Day Moving can move these items with special packaging to keep them safe.
Small Moves – Minimums
The smallest amount charged by movers is known as the minimums. Local companies charge per hour. One example is New Day Moving; they require at least one to a two-hour minimum. So even if your small move takes less than an hour, you have to pay an hourly rate.

The weight of shipments determines the price for moving long distances. Therefore, if you make a small move like looking for berkeley moving company for small moves, you better go to New Day Moving as they specialise in small moves.

Easy way to move Small Loads
Labour-only movers
Hiring movers for heavy lifting works is the best way to go for small moves is by hiring movers for heavy lifting works. Local apartment/studio and unique item moves happen more effectively if you hire professional movers. If moving only one or two items, you can hire a speciality moving company (New Day Moving).

Renting Moving Containers
Moving containers are best for small moves. Generally, moving containers can fit around a room full of belongings or even more. People can select the preferred container size that companies offer them. PODS and U-Pack are the two most reputable moving containers are PODS and U-Pack, used for long-distance moves.

Using personal car
Maximum times in college dorm move, people use their car because the number of personal belongings is less. If using a car is possible for small moves, we recommend you try this only. It is the chea0pest and easy way to shift personal belongings.

Rental trucks or Cargo Vans
Small truck rentals or cargo vans can be used for small moves. These vehicles can handle one bedroom’s worth of belongings. They are cost-effective and ideal for college dorms and studio moves.

Small Moves – Things you should consider

Before selecting how to shift your items, you should consider many vital points. They are -

Condition of things- Be careful when thinking of moving fragile items such mirrors, glass utensils, TVs, PCs, etc. For these, you must hire professionals because they will take your belongings with special packaging. However, this is the best way when shifting fragile items for small moves.
Time of moving- Knowing when to move is significant because moving can take time. If a person doesn’t have enough time, they should do it in intervals by using their means of transport such as a car or cab.
Moving Distance- Distance between old address and new address matters a lot. When going for a long distance, the means of transport and the amount of money differ.
Storage Need- You may need to store your belongings before shifting to your new place. Renting small containers can be very useful during these times.
Budget- The final part is your budget. If your budget is low, go for a personal car. And if you have a flexible budget, go for professional movers.
Hiring Movers – worth it or not?

Small moves like college dorm rooms, one-bedroom flats, etc., using a personal car, moving containers or renting a truck will be the best option. If you are going for professional movers, whatever your moving distance is, the company will take their minimum amount whatever your moving distance. But if you have delicate items, hiring professionals will be the best option for your small move.

Small Moves – How to save money

Pack by yourself- It is undoubtedly best if movers pack your stuff, but they will charge for that. Therefore, packing your belongings by yourself is one way to save some money.
Friends/ Do yourself- Another good way to save money is to take help from friends or do it yourself.
Get rid of items- A good way of saving money is throwing away unwanted items. Donate them or simply toss them away if you don’t need them. This way, you can save a lot of packaging money when hiring professionals.
Discount advantages- Never forget to grab the best discounts which are available. Movers offer discounts to students, teachers and military members.
Conclusion

In today’s life, everyone is busy with their jobs, business or studies. So taking out time for small moves can be difficult at some point. No worry, professional movers like New Day Moving are there to help you. We hope this article helps you. Good luck with your small move.

Tags:

Vital Marketing Concepts

Marketing is nowadays a vital aspect of every business. The price of an item increases on account of marketing, but reliance on it has attained an inevitable aspect of buying/selling behavior of consumers/producers due to multiple reasons such as competitive market structures (e.g., monopolistic competition, oligopoly, and niche markets), economical communication technology, information revolution, MNCs, globalization, battle for competitive edge, and Brand Identity phenomenon. Marketing is the managerial effort through which goods/services move from producer to the consumer. The Effective Marketing is “The right product/service with right way, in the right place, at the right time, at the right price and making a profit in the process”. The American Marketing Association offers the following formal definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Encyclopedia Britannica defines, “Marketing is the sum of activities involved in directing the flow of goods and services from producers to consumers.” According to Kotler, the shortest definition of marketing is “meeting needs profitably”.

Marketing is required for increasing sales and achieving a sustainable market segment for product or service. Customer gets satisfaction from the product or service, entrepreneur gets profit on sale, and business achieves reputation or goodwill. Effective Marketing materializes reputed business, profitable sale, and satisfied customer. The investigation of demand behavior is focal area of marketing. Consequently, marketing has two parents, economics and psychology. Economic considerations of demand behavior are pull or visible factors while psychological leanings are push/invisible factors behind any demand behavior. A marketing effort concentrates on customers’ propensities for psychological satisfaction and designs multiple incentives of economic benefits for customers. An effective marketing approach accommodates economic rules of selling/buying and psychological tendencies of sellers/buyers. There are seven major reasons of marketing:

To inform about new product/service or product awareness
To introduce a new business or business awareness
To motivate/persuade someone for buying or demand creation
To create stable customer account or achieving customer loyalty
To attain Sustainable Competitive Advantage
To achieve reputation or Goodwill,
To realize Brand Equity
Marketing vs. Selling: – The aforesaid concept of effective marketing covers the full experience of a business deal between seller and buyer; however, there are two distinct aspects of effective marketing, i.e., selling and marketing. Perceptually, Sellers and Marketers are two different groups in a marketing activity. They have distinct views towards the customers. Harvard’s Theodore Levitt drew a perceptive contrast between the selling and marketing concepts: “Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering, and finally consuming it.” The strategic alignment between marketing and selling is vital for better results. “A study from App Data Room and Marketo found that sales and marketing alignment can make an organization 67% better at closing deals, reduce friction by 108%, and generate 209% more value from marketing.”
Marketing vs. Branding:-Branding is the marketing process by which a marketer or brand manager reduces a company’s reputation to a single word or phrase or design. The American Marketing Association defines a brand as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” There is a well-known rule in marketing: “Sell what people are buying.” Similarly, the well-performing rule in branding: “Brand the attributes that people love.” An established brand creates consumer trust and emotional attachments; as a result, brands foster relationships among consumers, products and business that lead to the valuable benefits to a producer such as premium pricing, low promotion cost, loyal customer and constantly growing market share. In a nutshell, a branding effort enhances Brand Equity for sellers. Brand Equity is the brand’s power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and better profit margins against competing brands in the market. The vital strategic aspect of Brand Equity creation is internal branding. “Internal branding consists of managerial activities and processes that help, inform and inspire employees about brands.” In a branding effort, a marketer or an entrepreneur adopts four perspectives for an effective branding – Consumer Perspective (to ascertain desirability of product/service by multiple consumers), Company Perspective (to improve, technically and aesthetically, presentation and delivery process of product/service), Competitive Perspective (to understand and exploit differentiability/parity content of products/services with respect to competitors), and Brand Perspective (to work on creation of possible brand equity). It is noteworthy that, in branding, you create a perception of product/business while, during marketing, you motivate or persuade someone for actual buying. Branding is who you are while marketing is how you affect consumers’ decision process. More specifically, “Branding or Brand Management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.”

Marketing vs. Advertising: – Marketing deals with multiple business efforts to realize ‘Profitable Sale’ such as market research, pricing & distribution of product/service, branding, selling and public relations. Advertising is just one component of marketing. In advertising, an entrepreneur or business communicates to the potential buyers about his/her products or services. Advertising is defined as:”Any form of communication in the paid media”. The prominent advertising mediums are, print media, electronic media and social media. Conceptually, marketing is the way or strategy to convince potential buyers that you have the right product/service for them, while, advertising is conversion of marketing strategy into specific communication media. In advertising, you tell the potential customers about the existence and availability of right product/service for them. The greatest issue of present-day advertising is Cluttering. “An Advertising Clutter refers to the excessive amount of ad messages consumers are exposed to on a daily basis.” It is vital responsibility of a marketer to manage the clutter. The clutter management means to find the right time and place to connect with target customers and to send impeccable messages to them about your business or offerings.

Marketing vs. Networking: – Networking is a systematic human interaction with fellow human beings to exchange information and opportunities. Business Networking is dynamically linked with effective marketing. Business networking is an outcome of socio-economic interactions of an entrepreneur. The networking efforts shape a business circle. It is noteworthy; a business circle is a sub-circle of a big socio-economic circle of an entrepreneur. A business cannot survive or flourish, at least with full potential, without proper interaction among all economic agents/stakeholders. Executives’ presence in a big socio-economic circle and related associations is vital to develop an effective business networking. The business networking, BtoB and BtoC, is the crucial aspect of effective marketing.

Concisely speaking, the effective marketing is combination of networking, branding, marketing, advertising and selling. The networking earmarks areas of targeted customers, branding prepares ground through shaping/reshaping of perceptions/emotions of prospective customers, advertising informs them about product/service through multiple media, marketing motivates them for buying, and selling materializes the actual profitable sale.

3 amazing life lessons from Olympic Legend Jacqui Cooper

What we learned from Jacqui Cooper’s inspirational conference speech: 3 amazing life lessons that made her a World Champion.

3 Amazing Life Lessons from a World Champion
What kind of person decides to devote their life to becoming world champion at aerial skiing?

You know,Guest Posting that crazy sport that involves strapping yourself to skis and hurling yourself into the air as high as a three-storey building at 80kms an hour? While doing air breakdancing and then attempting to land again?

According to Jacqui Cooper, winner of 24 World Cup gold medals and first Australian woman to make five Olympic teams, to be the aerial skiing world champion you need to be 3 things:

Competitive
Acrobatic
A little bit crazy (or a lot crazy)
In her barnstorming, funny, and incredibly inspiring keynote at the SL22 Conference, Jacqui Cooper said all of these character traits were obvious very early in her life.

As the first born of triplets she won the “race” to be born,
she has always been obsessed with acrobatics,
As a toddler she climbed onto the roof rack of her parent’s moving car, and they didn’t notice until they got home.
These character traits led to a chance encounter that would alter the course of her life.

A chance encounter leads to lifelong mentor
Every single day for five years, Jacqui would do her two sister’s homework if they agreed to accompany her to a local park with an Olympic sized trampoline that she would practice on for 15 minutes. Every. Single. Day.

That’s a massive commitment, not just to trampolining but also to homework!

But this daily routine led to a chance encounter with a man who she describes as “complete blend between Mr Miagi and Yoda” who would become her lifelong mentor. This man’s vision for Jacqui would change the course of her life.

Full of excitement after that first encounter she (without prior approval) invited him over for dinner the next evening to meet and convince her parents.

A Destination and a roadmap
When he arrived the following day he was carrying a ten-page document that he had typed out the day before after his chance first encounter with Jacqui. Each page of the document represented a year of his plan for Jacqui, and what level of skill and performance she would be at .

On year ten it said.”you will be 26, you will go to the world championships and do skills that no one has ever done before. You’ll get a score of 200, which will be a world record AND you’ll be a world champion”

That ten-age document became an integral part of Jacqui’s life. On his instructions Jacqui read that 10 page roadmap every single day for the next 10 years. She would read it first thing in the morning and last thing at night.

“I made an unwavering commitment to those 10 pieces of paper”

Flash forward 10 years, at the age of 26 years of age. Jacqui goes to the world championships, does the exact skills that “Jeff” had predicted 10 years earlier. Her score? 198.7 (he guessed 200)

Jacqui’s story is a reminder of the importance and life-altering affect that having a mentor can have on a person’s life. Jacqui had all the ingredients to be a successful aerial skier and world champion, but she needed the recipe and that’s what “Jeff” gave her. Being a world champion was just the destination, he gave her a roadmap.

Overcoming Adversity
Committing her life to the roadmap laid out in those 10 pieces of paper meant overcoming adversity, and for Jacqui suffered horrendous injuries that would have forced most people out of the sport. Few other athletes have endured a greater physical and mental toll than Jacqui. Bruce McAvaney, one of the most recognisable and respected Olympics commentators, sums up the adversity that injury Jacqui has endured, and overcome.

“A broken back, reconstructions to shoulders knees and elbows, her face broken in four places. A fractured tibia and hips”

Bruce McAvaney considers Jacqui’s career “one of the most inspiring and remarkable stories I’ve encountered”.

We agree.

And we were privileged to hear that inspiring and remarkable story from the champion herself.

It is impossible to not be impressed by Jacqui Cooper. She is very funny, a great story teller, and incredibly engaging with the crowd. Even though 99.99% of us will never attempt aerial skiing, there is something very universal about her theme of overcoming adversity. She had a destination and she didn’t let anyone or thing stop her from getting there.

Not injury. Not people telling her to quit. Not having her hip fused so that she couldn’t lie down for SIX weeks.

Seriously. Imagine sleeping upright in a chair for six weeks!

If she can do that, then maybe we can all suffer a bit more in pursuit of our own dreams. Our own destination.

3 amazing life lessons. Why Jacqui’s speech really resonates with us
Mentor = Guide. Jacqui had her Mr. Miagi/Yoda mentor who was able to guide her to a destination that she couldn’t see yet. Be the guide is one of the core values of STAFFLINK. Jacqui’s story really reaffirmed to us the life-changing benefits that having a mentor or guide can give you.
Roadmap = You don’t just need a destination, you also need a roadmap on how to get there. We can help you by mapping out all the steps and stages involved in reaching your goal.
Overcoming Adversity = we have a growing community of people who have faced the same adversities as you. Every type of adversity that you can face in real estate has been faced by someone before. Don’t face it alone, together we can learn faster.

Tags:


keywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeywordkeyword