As a business owner, it is important to be aware of the fact that you are your brand. Many business owners spend tons of time and money trying to discover and develop their own branding, when the truth is you are your own brand. If you realize this early on you are aware of how easy it is to take your own personality, your own strengths and who you are to develop a strong, personal brand that can be a powerful marketing tool for your business.Business women in particularly can use this to their significant advantage. More often than not women are intuitive and in touch with themselves and enjoy discovering their own unique personality, gifts, talents and strengths. Once they do so, they are then able to turn those things into a winning brand for their business. So, what is an enjoyable journey for most women becomes a powerful business tool as well. Why not use what you may already enjoy learning about yourself to add an element to your business that can truly allow you to stand out and be even more successful.Using yourself to build your brand can save you time, money and headache. It really is simple. There are a few things you’ll need to remember.Determine your “style and tone”. You will want to utilize this when choosing a graphical representation of your brand and you’ll want to stick with it. This can mean your colors, fonts, and other graphics. You will want these to be a clear reflection of who you are and how you want others to view you. You will want to use the same graphics across the board wherever you represent yourself both online and off.You will also want to stick with a particular tone in your business. Will your business be all serious or will you choose to use a bit of humor or sarcasm here and there. Again, this will need to be a direct result of your own personality and will vary from person to person.Mark your territory. This may sound a bit odd but you want to make sure that you secure your brand’s place everywhere you can from social media sites to domain names. Be sure to claim your preferred user name on all the major social networking sites and the domain names that go with your brand. It is highly suggested that you secure your own name as a domain name as well. Secure your user name on the different sites even if you aren’t currently utilizing them. You can’t obtain them once they are gone.Spread the word. Once you’ve determined your brand, you’ll want to begin spreading the world about who you are and what you are able to share with the world. What do you have to offer, what do you want to become known for? This is what you’ll begin to share with the others, one tweet at a time, one article at a time, one promotion at time.Now that you know how easy it is to take who you are to build your brand why not get started? It really is a strong powerful tool for your business.

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